Program Opportunities
概述
As a marketing major, you’ll dive into project-based learning experiences that prepare you for a wide range of entry-level jobs in this dynamic field. You might conduct marketing research for real-world clients such as Welch Packaging in Elkhart, IN., or you might develop an advertising plan for 韦恩堡’s professional basketball team, 疯狂的蚂蚁. These projects will prepare you to become a marketing coordinator, an assistant product manager, or a marketing specialist, 举几个例子.
Program Highlights
- Recent marketing graduates are working for companies such as Winnebago Industries, 韦恩堡 新闻papers, Beeman 市场营销, and Welch Packaging.
- Each year students in the 市场营销 Research course perform research for real business clients; in recent years, clients have included Everence Financial, the Honeywell Foundation, 和沃尔玛.
- In the capstone course Case Studies in Business, required of all majors in the College, students organize and operate a business for a semester and then donate their earnings to a nonprofit of their choosing. 曼彻斯特 business students have donated more than $114,000及以上9,500 hours of service to various nonprofit organizations.
Successful 研究生s
- 扎克·斯蒂尔18岁 completed a marketing internship with Rochester Homes in Rochester, IN, and it turned into a full-time job. He is now the company’s marketing assistant.
- Carissa Comstock ’19 served as the director of the College of Business Club’s Event Planning Committee, and she accepted a position as an associate sales consultant at Do It Best, 集团. 在韦恩堡.
- Dakota Stanichuk ’19, a volleyball player and secretary of the College of Business Club, joined United Shore in Pontiac, MI as an account executive.
- Max Baker ' 20 is pursuing a master’s in marketing at Purdue’s Krannert School of Management, along with his brother, Alex Baker ' 20.
- 尼克·梅莱罗，20岁, president of the College of Business Club, accepted a position with Arrow Strategies in Detroit, 密歇根州.
- Kaitlynn Still ’20, completed an internship with the Honeywell Center in Wabash, IN, which led to a full-time position as the organization’s digital marketing coordinator.
- MacKenzie Rooks ’21 played volleyball for four years and was president of the senior capstone project in the Case Studies course. She served as director of the College of Business Club’s 市场营销 Committee and as director of the College’s ambassadors. She joined Annie’s Publishing 在韦恩堡 as an e-mail marketing associate.
- Max Bridgewater ’21 earned a double major in marketing and business management and received the Outstanding 市场营销 Major award. He played baseball at 曼彻斯特 and served as director of the College of Business Club’s Event Planning Committee. Following graduation, he accepted a position with Rise Interactive in Chicago as a marketing consultant.
- Charlie Peterson ’22 earned a double major in marketing and business management, and he served on the executive cabinet of the College of Business Club.Charlie joined GEICO in Indianapolis, IN as part of the company’s management development program.